Best Practices

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142: Tactical Tuesday - Are You An Accidental Spammer?

Email deliverability has become the talk of the town in the recruitment world lately — and not necessarily in a good way. It's extremely important for recruiters to have good email deliverability — not only because it's obviously better for your emails to get seen & opened, but because mistakes & misuse can lead to penalizations.

The problem? Email regulations are ever-changing, and Google has cracked down even harder on spam this past year — which means you could be a spammer in Google's eyes without even knowing it.

But have no fear! We've developed a quiz here at Loxo that helps you determine whether some of your practices may be seen as "spammy" by Google.Check it out, then dive into our Recruiter's Guide to Email Deliverability if you want to dig deeper!

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