134: Tactical Tuesday - The Recruiter's Guide to Email Deliverability, Pt. 1

Email deliverability has been a hot topic lately — especially in light of some recent changes like Google’s new spam updates and a growing emphasis on privacy. The problem of email deliverability is one that, for recruiters especially, can quickly become philosophical. Because while there are technical considerations (and challenges) to be aware of and learn to navigate, there are some bigger questions at play, too.

1. Are you sending your emails to the right people?
2. And are you sending emails that those people actually want to read?

Here, Sam will walk us through email deliverability at a high level. If you're interested in diving a bit deeper, you can check out this exhaustive guide to email deliverability we whipped up for our blog.

Chapters:

00:00 - Podcast intro
02:06 - How to avoid rookie mistakes in your initial email outreach
03:55 - Using unsubscribe options strategically for better engagement
06:50 - Podcast wrap-up: Key takeaways for improving email engagement

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