In this quick-hitter solo episode, Lex paints a picture of the current era of marketing — one that's full of momentary trends and viral moments — and why jumping aboard every one of these may not make sense for your brand. As a brand marketer herself, Lex is all about moments that show a bit of personality and make your brand feel relatable — but she warns that sometimes, jumping on trends may actually hurt your brand's reputation. The biggest takeaway? There's a time and a place for a good meme, but pursuing a moment of virality rather than a lasting relationship is kind of missing the whole point of "brand."
Chapters:
00:00 - Podcast intro
04:00 - Jumping on trends: When you’re too late to the party
08:44 - Real examples of brands chasing viral moments
15:54 - Closing thoughts: Lasting relationships over fleeting trends
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