In this episode, Sam interviews Morgan J Ingram, a top voice in sales on LinkedIn, about his journey in building a personal brand and using LinkedIn for business development.
Throughout the conversation, Morgan shares three tactical plays: the Boomerang, the Surprise Step Back, and the Did I Do Something Wrong? approaches. These plays involve leveraging past client relationships, engaging with profile viewers, and starting conversations with a simple question. Morgan also shares his insights on using voice notes as a powerful sales tool — and provides a framework for creating effective voice notes.
This episode is part of our monthlong series on business development for recruiters — in which we're bringing in expert sales and marketing leaders to share their tips & tricks. If you're looking to uplevel your bizdev game, you came to the right place!
Chapters:
00:00 - Podcast Intro
02:37 - Morgan’s early vision for personal branding
05:30 - Breaking the fear barrier: getting started on LinkedIn
11:11 - Unpacking the Boomerang strategy
16:02 - The Surprise Step Back: how it works
23:30 - The power of voicemails
30:20 - The reply to the reply
32:30 - A bonus question for Morgan
41:53 - Podcast wrap-up: Morgan's final words
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