A common misconception around business development is that if you can just get in front of your audience, you're building a relatinship. But showing up in ANY way isn’t nurturing. Nurturing requires educating.
In this Tactical Tuesday episode, Sam walks us through a few important considerations around building a successful bizdev nurture campaign. Key points revolve around building trust, establishing authority, being consistent, and — arguably most importantly — creating content your audience would actually look forward to.
This episode is part of our monthlong series on business development for recruiters, designed to help you up your prospecting & deal-closing abilities and make it easier than ever to incorporate bizdev into your workflow.
Chapters:
00:00 - Podcast Intro
01:28 - Essentials of bizdev email nurturing
03:02 - Tips for writing a strong nurture email
07:37 - Wrapping Up
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