In this continuation of our series on business development for recruiters, Jen Allen-Knuth (aka DemandJen) joins us to share insights on effective sales strategies and the importance of challenging the status quo.
Jen's strategy is simple: she emphasizes the need to understand the customer's problem and beliefs before pitching a solution. When you do this, "personalization" looks a lot different from a simple merge field, but it also becomes a lot more intuitive.
Sharing examples and anecdotes along the way, Jen encourages recruiters to outthink their competition and focus on delivering a great sales experience as they begin their business development efforts.
If you're a recruiter looking for tips on bizdev, look no further — this episode and all of our August episodes have what you need to take your BD to the next level.
Chapters:
00:00 - Podcast intro
02:37 - Meet Jen Allen-Knuth: her journey and expertise
06:39 - Solving problems over pitching solutions
19:20 - Helping clients see the need for change
25:29 - Win-loss analysis: learning from successes and failures
30:05 - Upscale versus personalization: finding the right mix
39:10 - Final thoughts and closing remarks
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