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Business Development

082: Turning Recruiters into Brand Ambassadors ft. Joe Ray

April 4, 2024

sam kuenhle

In this episode, we’re joined by Joe Ray, Manager of Marketing and Experience at Lighthouse Technology Services. Joe and Sam dig into the concept of brand ambassadors and how they can be empowered to drive better results for a company. But first: what even is a brand ambassador?! Brand ambassadors are individuals who share their experiences and insights, building trust and influence with others — but there’s a spectrum, and Joe helps break that down for us.

By developing their recruiters as brand ambassadors, Lighthouse Technology Services has attracted more clients and candidates — increasing impressions, engagements, and referrals. If you’re interested in learning how to do the same, this is a must-listen episode!



00:00 – Podcast Intro
02:00 – Joe’s Approach to Brand Ambassadors
05:30 – Defining Brand Ambassadors
07:23 – Cultivating Trust and Influence: The Power of Brand Ambassadors
10:40 – Getting Started on Your Branding Journey
16:48 – Examples to Kickstart Your Brand Ambassadorship
20:08 – The Power of Relationships and its Impact
22:48 – Exploring Various Brand Ambassador Personas
28:08 – Leading Indicators for Your Brand Ambassador Strategy
30:16 – Overcoming Resistance to Brand Ambassador Initiatives
32:24 – Final Thoughts and Podcast Farewell

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