Recruiting firms offer a vital service and are constantly in demand, but with so many recruitment companies out there, it’s easy to get lost in the crowd.
To get more business for your agency and build greater awareness for your company, you can employ a variety of marketing strategies for staffing agencies to elevate your industry standing and get your name out to more companies who need your services.
Marketing agencies can be used to achieve a number of goals such as getting more traffic on your website or getting an article published in a nationwide outlet, but there are plenty of marketing ideas staffing agency that you can implement on your own that we cover in this post.
You can never have enough marketing strategies for getting the attention of clients that your recruitment agency is primed and ready to serve.
To ensure that you don’t bet on a non-starter, try to pursue several of the following strategies concurrently and allocate more resources depending on the results you’re getting.
Even if the only marketing you’ve done has been marketing candidates resume, you can use the following marketing strategies for recruitment agencies to increase awareness of your agency, and increase the number and prestige of the clients you serve.
Everyone wants to hire agencies that have worked with big names in your industry of focus, and getting some big names on your client roster can be a huge boost to your agency’s stature. The tricky part, is getting your foot in the door.
To land a contract with a serious player in the industry or industries you serve, you need to follow an incremental client acquisition plan, wherein you leverage client relationships to elevate your stature to a level where best in class companies feel comfortable contracting you.
It can take a while to achieve this goal, so create a long-term plan for landing a big fish and you’ll be on your way, step by step, to reeling them in.
Now that you’ve identified the big fish you want to land, start working your way towards them by leveraging the work you’ve already done in your industry. Even if you’re starting from below the runners up category, there’s no reason that you can’t make your way to the top!
Here are some strategies for marketing staffing companies to increase the prestige of the clients you serve:
Creating content is a great way to provide value to potential, new and existing clients alike.
Here are some examples of content your recruitment agency can create to make your clients happy and impress potential clients.
The baseline content you create should be resources targeting the industry you serve.
For example, if you primarily hire for companies in the healthcare industry, you could create a white paper like “How to Create Job Descriptions for Nurses” or “How to Assess and Interview Visiting Physicians.”
Even if you don’t have a huge following online, creating resources can be quite helpful to your clients and can be shared through word of mouth if it saves time for them or otherwise provides them with some value.
Sponsoring a study, an infographic or another valuable asset can be a great way to increase stature in your industry. If you can provide statistics or a study that make it into a major publication or becomes the month’s top shared piece of content, then your agency can be front of mind for the exact companies you want to be in touch with.
For example, if a tech recruitment company was able to publish a study on the growing number of business models that rely on data scientists, companies relying on analytics are likely to see this article and contact them in hopes of connecting with data science talent.
Social media is a great (and free) marketing tool you can use for marketing staffing firms and
increasing awareness of your agency in the industries you serve.
Through posting, following and engaging, you can build your brand on social media and make your profiles a powerful attractive force for new clients considering your agency.
Social media platforms are a great place to build your brand as a skilled recruitment firm. The following are all great brand building activities that you can conduct on various social platforms.
Unlike other advertising channels, social media gives your audience a platform to interact with your brand and the content you post, so don’t miss your chance to engage with your audience.
Your social media profiles are excellent platforms for marketing for recruitment companies through the content you distribute, allowing you to engage, inform, assist and even entertain potential clients.
By marketing your recruitment company using these strategies, you can increase awareness of your agency to start getting more and better clients. To help you manage all of the new clients you’ll be attracting, Loxo combines your ATS and CRM so you can keep track of all client and candidate relationships in one place. With Loxo’s candidate sourcing automation, top candidates are identified using AI then populated in your ATS with their contact and profile info, leaving you free to spend more time marketing your agency.