Advancements in technology have done wonders for the recruiting world and ATS automation is just the beginning. Recruiters can now reach millions of potential candidates online, create comprehensive pools of talent, and develop hiring strategies that implement social media and apps to reach younger hires. With a growing industry and growing capabilities comes more time-consuming steps, complex procedures, and expectations on the recruiting side. This is where an applicant tracking system (ATS) comes into play.
ATS technology automates, simplifies, and streamlines the time-consuming procedures in the recruiting process. Surviving as a recruiter in today’s market isn’t a question of whether or not to use an ATS; it’s a question of how best to use it.
Lowering the time-to-hire and cost-per-hire are two of the most important metrics that recruiters pay attention to. Implementing ATS workflows and automation processes can help to improve both of these. According to GetApp, 86% of recruiters said that using an ATS helped them reduce their time-to-hire. With ATS automation, routine tasks that previously took hours can now be executed with much less time. Candidate sourcing, screening, resume parsing, scheduling interviews, and reaching candidates and clients can all be automated with an intelligent ATS.
Additionally, an automated ATS will help reduce your cost of hire. With less time spent on time-consuming, mundane tasks, recruiters can create a greater economy by utilizing their time elsewhere in the recruiting process. An ATS will also provide you with valuable data and tools so you can make smarter decisions. ATS automation comes with several features, one of which is an evaluation of the source of hire. If you know the most effective source of hire for a certain field or position, you can save time and money by focusing on only the most effective sources.
Outside of staffing and recruiting, an ATS can be an extremely valuable marketing tool. One of the few ways recruiters reach out to candidates, both passive and active, is through emails. ATS marketing automation can create customized email campaigns to reach out to specific categories or groups of candidates. If you’re attending an event in a state or city, you can use your ATS to create a list of prospective candidates. Moreover, schedule a time to connect with them ahead of time using the data in your system.
You can also create instant notes and rankings of talent pools, share those notes with other recruiters who have access to the ATS, and begin to prioritize outreach to talent pools or candidates. Additionally, whatever information or contacts you gather along the way can be saved and organized in your ATS, making it easier for you to come back to old talent and build a foundation for the future.
The hiring market is competitive and it’s important to use an ATS to connect with top talent before your competition. By automating ATS workflows, recruiters will not only have an easier time connecting with candidates but will also improve the candidate experience. Candidates will find recruiters quicker to respond, more organized, and generally easier to communicate with. A happy candidate translates to more referrals and greater brand awareness. Inevitably, this leads to a higher quality of candidates.
Remember that top talent, because of their exceptional qualifications, are only on the market for a limited time. Speeding up the process, communicating, and ensuring the best candidate experience are all ways to maximize your chances of making a placement. ATS automation comes with several benefits that are crucial to your company’s long-term success. As technology and automation continue to pervade the recruiting world, it behooves recruiting agencies to start building their foundation and implement an ATS into their processes.
Loxo’s ATS+CRM provides you with all the necessary tools to eliminate data entry, maximize productivity, and simplify workflow. Loxo is dedicated to helping you unearth top talent in a timely fashion and at the lowest costs. Streamline your recruiting procedures and schedule your free Loxo demo today.