Google and Yahoo are rolling out stricter guidelines for email sending starting February 2024 — and recruiters are (rightfully!) anxious about how this may impact their outreach.
In this episode, we break down these new anti-spam rules with Loxo’s CTO, Ilia Cheishvili. The new guidelines include authenticating outgoing emails, avoiding unsolicited emails, and simplifying unsubscribing — but it’s complex.
We dissect SPF, DKIM, DMARC, and DNS requirements, aiming to understand their impact — and along the way, we of course share actionable tips to help you avoid trouble and stay out of email purgatory.
Chapters:
00:00 - Podcast Intro
01:22 - Email Protocol Changes: Google and Yahoo's Fight Against Spam
03:33 - The Impact of Email Guidelines on Recruiters' Outreach Practices
04:58 - Email Security: The Role of SPF and DKIM
09:14 - Demystifying DMARC for Secure Email Transmission
10:56 - Exploring PTR and DNS: Email Sender Verification
14:26 - Delving into Transport Layer Security (TLS) for Safer Emails
15:58 - Simplifying Unsubscribe Options for Email Recipients
17:54 - Consequences of Ignoring Email Guidelines for Recruiters
21:28 - Balancing Outreach for Optimal Business Development and Candidate Outreach
26:02 - Parting Insights and Farewell for This Episode
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