114: Tactical Tuesday – Using “Surprise & Delight” to Build Relationships

We’ve all received an email or LinkedIn message with an offer of a gift card or a cash prize if we’re willing to take a call or do a product demo. It’s a bit eyeroll-y, and it’s typically the first thing that comes to mind when you hear the word “gifting” as a marketing or customer success strategy. But there’s a way to do gifting that works — that makes people feel seen and known rather than guilted or bribed.

On this quick-hitter Tactical Tuesday, Sam shares some surprise & delight tips for various occasions — whether for clients you’re hoping to land, solidifying relationships, and for candidates placed. Go ahead and make it the most helpful eight minutes of your day.

If you like this episode, check out Episode 93 for more on building relationships.

Chapters:

00:00 – Podcast Intro
01:15 – Unique strategies to retain and attract new clients
02:45 – Successful applications of gifting strategies
06:40 – Podcast Farewell