123: Incorporating Founder-Led Sales & Marketing Into Your BizDev Strategy ft. Megan Bowen

In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led sales and marketing. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker’s persona being the building block.

Throughout the conversation, Sam and Megan discuss founder-led sales and founder-led marketing, and the importance of acquiring customers and creating content that speaks to the problem you solve — so that customers come to you already having context for what you do and how you do it, rather than having to build trust from the ground up.

In short: Founder-led sales and marketing can help your company build trust, credibility, and expertise — which can have a major impact on the sales process. And it wouldn’t be a BAHM episode with practical tips for getting started today — so you can count on Megan to bring you actionable steps for getting started with founder-led marketing and employee advocacy.

This conversation is part of our month-long series on business development for recruiters. Enjoy this episode and want to learn more about how to incorporate winning BD strategies into your workflow? Check out the rest of this month’s episodes!

Chapters:

00:00 – Podcast intro
02:20 – Who is Megan Bowen? Insights on her leadership
05:55 – Founder-led sales vs. founder-led marketing: key differences
10:58 – Connecting marketing efforts with sales outcomes
17:16 – Long-term gains from a founder-led approach
24:43 – How to get started with founder-led sales and marketing
35:00 – The secret to Megan Bowen’s strategy success
43:18 – Evaluating the strengths and weaknesses of this strategy
47:19 – Final thoughts and episode conclusion