122: Tactical Tuesday – The ABCD BizDev Outreach Method

When you send the exact same message to 100 people at once? It looks a bit spammy in the eyes of Google. But have no fear — our very own Sam has a genius method for not only getting the all-clear from Google, but also for getting some data that you can then use to guide your outreach moving forward. Win-win. 

Rather than sending the same exact message to all 100, you’re going to split your list up: Four subject lines, and then three different messages within each of those subject lines. In total, that will add up to 12 unique versions of your email, with each going out to 8 prospects.

Sam breaks down the method in this short-but-sweet episode, as part of our ongoing series on business development for recruiters throughout the month of August.

Chapters:

00:00 – Podcast intro
01:49 – Mastering the ABCD approach for effective outreach
05:35 – Podcast outro