029: Logic + Emotion in Attracting New Clients ft. Will McGhee

Today’s episode is Part 2 of our interview with Will McGhee. Will joins us to discuss how to use the data you uncovered as part of your unique selling position to craft the message you take to the market and the angle to use it.

One of the secrets? Instead of positioning oneself as a recruiter, Will emphasizes the need to be seen as offering a solution. Join us as we discuss practical applications like direct messaging using aspirational state angles and social media posts featuring problem-aware angles.