121: The Prospecting Proof is in the Pudding (or the Crumbl Cookie) ft. Troy Munson

In this episode, Sam is joined by Troy Munson, Founder of Dimmo and a former senior enterprise account executive at Proofpoint, to give us a masterclass on effective prospecting strategies. Together, they discuss the importance of personalization and relevance in outreach, the power of different communication channels like LinkedIn, email, and video messages, and the value of in-person drop-offs. Troy also shares his insights on cold emails, common mistakes to avoid, and the benefits of incremental follow-ups.

Looking to up your prospecting game? You came to the right place — and throughout the entire month of August, we’re sharing tips & tricks on upleveling your business development efforts. Stay tuned for more!

Chapters:

00:00 – Podcast intro
02:37 – Troy Munson’s journey into sales
04:45 – Key weekly actions for effective sales outreach
08:24 – How to make the first move with clients
13:51 – Common cold email errors and solutions
21:24 – LinkedIn outreach: how to start the conversation
27:29 – Leveraging video throughout your sales process
30:05 – Best practices for using SMS in sales
33:38 – Additional recommendations for successful outreach
39:16 – Learning from real-life prospecting successes
42:46 – The power of incremental follow-ups
45:50 – Podcast conclusion and final words