120: Adapting to the New Rules of Cold Outreach in 2024 ft. Will Burry

In this episode, Sam is joined by Will Burry, the CRO of VXT, a communications platform for recruiters. Together, they discuss the challenges recruiters face with cold calling — and how to improve your efforts.

If you’ve felt like cold outreach (whether via email or call) seems to be getting harder, you wouldn’t be wrong. Will dives into some of the reasons for this trend — and emphasizes the importance of personalization and relevance in outreach, the value of practice and review, the significance of accurate data, the need for discovery before pitching, and the importance of meeting clients where they are.

“Cold calling is still an effective strategy,” Will says, “but it’s a shifting landscape and everyone has to be ready to adapt.”

This is a continuation of our bizdev series throughout the month of August, in which we’re diving into everything you need to know about business development for recruiters in 2024. Stay tuned for more on this topic throughout the month!

Chapters:

00:00 – Podcast intro
02:10 – Understanding why cold calling is tough for recruiters
04:49 – How to personalize cold outreach for better results
10:03 – The power of practice: Perfecting your cold call pitch
13:25 – How to ensure you’re reaching the right candidates
17:03 – The critical role of discovery before pitching
19:29 – Tailoring your strategy to meet clients where they are
22:06 – The power of experimentation
24:38 – Bonus: Should recruiters use voicemail?
26:04 – Podcast wrap-up