Marketing Director - 930718

Peterborough, GB-ENG

Our client is looking for a highly skilled marketing director to help us promote the business in both a B2B and B2C environment. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, our client would love to meet you. 

Objectives

  • Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
  • Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
  • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

Responsibilities

  • Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services
  • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
  • Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales
  • Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis

Skills/Qualifications

  • Bachelor’s degree in marketing, advertising, or communications or equivalent experience
  • Successful track record in marketing roles and creating marketing campaigns
  • Excellent leadership, communication, and decision-making skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Proven ability to plan and manage budgets
  • Proficiency with HTML, content management systems, and design software
  • Established portfolio of media and PR contacts

Desire to grow professionally with ongoing education