Marketing Coordinator

Position Summary

G.E. Schmidt is seeking a proactive and efficient Marketing Coordinator to join our team. This role is pivotal in creating, publishing, and managing marketing content across various platforms, including our website, LinkedIn, print materials, and videos. As the Marketing Coordinator, you will manage G.E. Schmidt's public presence and play a key role in shaping our marketing strategies. This position offers growth potential and the opportunity to take ownership of your duties with minimal supervision. This is a new position in our growing company; get excited for the opportunity to build something from the ground up!

About G.E. Schmidt

Founded in 1960, G.E. Schmidt is a family-run manufacturer and distributor of welding equipment based in Cincinnati. We serve customers across various industries, with a strong focus on automotive manufacturing. With sister organizations in the U.K., Germany, and San Luis Potosí, Mexico, we pride ourselves on being a crucial partner in our customers' manufacturing processes.

Duties and Responsibilities

·      Write and monitor content for our website, catalogs, LinkedIn, and marketing emails

·      Design sales and marketing materials

·      Develop, manage, and maintain content modules for quote-building software.

·      Support analytics and decision-making for digital marketing.

·      Trade show logistics and management

·      Maintain brand presence and ensure consistency in tone and quality.

·      Develop and propose marketing tactics and strategies independently.

Required Skills and Experience

·      Minimum three years of experience in a marketing/content creation role.

·      Professional communication and copywriting skills, including proofreading and editing on deadline.

·      Ability to learn and adapt to software and digital marketing systems.

·      Capacity to address and summarize technical products for both engineers and purchasing managers.

·      Entrepreneurial mindset with agility and versatility in a small business environment.

Additional Highly Valued Skills and Experience

·      Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere).

·      Experience in photography, graphic design, and/or videography.

·      Familiarity with Salesforce or other CRM software.

·      Professional experience in manufacturing or technology industries.

·      Spanish communication skills (multilingual verbal and written skills).