CRM Campaign Technical Architect
Group Marketing · London, England, United Kingdom · Full-time
What you’ll be responsible for as a CRM Campaign Technical Architect
As the Technical Architect for our CRM campaigns you will define Reference Architectures, drive harmonization, champion simplification and adapt to best practices that are fully integrated solutions in a heterogeneous IT landscape as well as sharing these within the organization.
You’ll partner with key stakeholders from business partners, information architects, enterprise architects, business analysts, and external service providers, to ensure new capabilities comply with the overall architecture across 2 or more domains.
You will communicate with developers and other technical leads to give direction and explain technical decisions to non-technical business stakeholders.
You’ll build business cases to ensure accurate, optimal and valuable architecture recommendations are made. This includes understanding the architecture impacts and consequences of different license models as well as the underlying business value and needs that drive the technology.
Take ownership for the solutions you are driving and know how to balance speed and quality in delivery.
The impact you’ll make:
· Build, manage and drive scalable campaign workflow deployment using Adobe campaign (v7 and Standard)
· Own the technical architecture for the migration project from ACS & Emarsys platform over to ACC V7.
· Take a leading role in projects or other initiatives to ensure all requirements, including functional, integration, security, performance, quality, and operations are covered
· Ensure that the architecture requirements for the development, execution, and operations are implemented as designed
· Cooperate with other architects to ensure that the solutions and components work together to meet the objectives and work jointly to ensure collaboration between initiatives
· Lead the IT Architecture analysis, design, and implementation, and ensure that policies and standards are followed in respective area
· Validate requirements and obtain stakeholder buy-in for architecture designs
· Establish best practices for exceptional deliverability across multiple IPs and resolve any delivery & deliverability issues for email & push
· Monitor campaign activity to proactively identify problems, and measure brand/category/country performance. This monitoring is especially important in our peak period.
· Contribute to our test and learn a strategy by leading ideation sessions
· Drive ongoing operational efficiencies through process optimisation, automation, and repeatable business rules
· Provide Adobe Campaign training to colleagues.
· Governance of the campaign design and build on the Adobe Campaign platform
Requirements
Minimum experience needed:
· Significant experience working on an Adobe Campaign V7 and standard with an excellent understanding of data and database marketing (from client or agency environment)
· Demonstrable hands-on Adobe Campaign Standard/V7 experience with complex projects
· Demonstrable experience of enabling CRM testing & optimisation though campaign builds
· Good understanding of designing and building complex lifecycle & data-driven campaigns
· Coding skills: NodeJs, SQL, JavaScript, HTML, CSS
· Real-time application integration (web services) experience with REST & SOAP API methodology.
· Ability to bridge business & technical requirements to translate into a scalable campaign designs
· Develop functional/technical specifications documentation and write requirements, and training documentation.
· Expertise and patience to be able to explain workflows to various groups with differing levels of data understanding
Nicer to have experience:
· Experience with agile methodologies
· Mobile app messaging experience
· Experience with AWS Technologies
· Experience with technologies and processes for content management systems, digital asset management software, web content management
· Experience working with web messaging push & SMS
· Adobe campaign developer & Architect certification.
