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Director of Marketing - Demand Generation and Global ABM

Loxo

Loxo is the #1 Recruiting CRM and worldwide leader in Artificial Intelligence Recruitment Automation Software.   

 

We’re looking for a Director or VP of Marketing who will also have a core focus on building out our ABM and demand generation efforts for net new customer acquisition, as well as leading all things marketing. This is a key hire with an important role. The right candidate has an enormous potential to grow here and the ideal person is someone who wants to eventually be a VP of Marketing for a high growth Enterprise SaaS company, or is looking for the perfect company to do it even bigger and better this time around.

What you will be doing:

  • Full ownership of marketing
  • A core focus will be on building a demand generation engine that will build pipeline and generate qualified leads for our sales team
  • Strategize, plan, communicate, execute and measure cross-channel marketing campaigns
  • Be the hub that coordinates our messaging, creative, content, BDR, and marketing operations teams to plan, build and execute campaigns
  • Delivers a steady cadence of always-on, ABM, and highly targeted campaigns based on an ideal customer profile and persona marketing
  • Analyze and communicate campaign performance to marketing, leadership and sales
  • Effectively measure progress towards funnel metrics, penetration of target accounts, and optimize your efforts to achieve goals
  • Help map our buyer's journey and work with a cross-functional team to build out and optimize each step
  • Mange marketing agencies and contractors
  • Establish and have ownership of marketing operations and tech stack

Qualifications we are looking for: 

  • If you are a “full-stack” B2B marketer with skills in enterprise marketing, ABM, lead generation, inbound marketing, persona/segmentation, and campaign optimization then you should apply for this role. 
  • You’re comfortable working in a startup environment, creating organization and refining and optimizing processes. You’ll own the overall day-to-day marketing activities and direction, campaign strategy and execution and collaborate with your teammates to build out a demand generation program that is scalable.
  • Self starter



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