Inbound Marketing Coordinator

Be part of the Magic!

The Inbound Marketing Coordinator is responsible for the management of online marketing efforts, including inbound marketing. The Inbound Marketing Coordinator serves as a key team member to help meet hiring goals through thoughtful inbound marketing strategies.

Responsibilities of Inbound Marketing Coordinator

• Manage the delivery of digital content, including blogs, career insights / guides, white papers, job postings, video content, etc.) for the purpose of lead generation
• Create and manage outreach (email / text automation) marketing campaigns
• Create and manage lead nurturing workflows
• Work with internal Partners and recruiting staff  to achieve hiring / placement goals through digital marketing.
• Champion and manage technical aspects of the marketing automation software (Loxo, Hootsuite, MailChimp, Google Add PPC, Google Analytics, ect) used to generate, distribute, and report on leads
• Create and provide regular reports and data analyses using evaluation tools to help shape strategic marketing and inbound lead communications; campaign efforts, evaluate trend analysis, and meet key performance indicator goals
• Keep updated with digital marketing trends to identify new opportunities and initiatives
• Other duties as assigned

Qualifications Inbound Marketing Coordinator

• Bachelor’s degree in communications, marketing, or journalism
• 2-3 years related experience in inbound marketing or previous digital marketing internships. 
• Experience with marketing automation software and tools
• Experience with LinkedIn, Facebook, Indeed, ect. 
• Exceptional written and verbal communication

Contact:

Mark Krusinski, CPC

Email: mark@emeraldresourcegroup.com

Phone: 440-627-6904

#marketing #seo #ppc #entrylevel #hiring