One of our clients is looking for a VP/Head of Growth on the West Coast to join their team. Reporting to the President, the Head of Growth will be an experienced professional who has a proven track record in managing extensive Direct-to-Consumer (DTC) strategies, Amazon marketplace optimization, as well as executing marketing campaigns at scale. The ideal candidate will be responsible for overseeing a broad range of marketing activities including paid media, social media, email marketing, CRM strategies, direct mail, site merchandising, and more. In addition, this individual will be responsible for supporting wholesale marketing in more than 5,000 retail locations.

The Head of Growth is primarily responsible for devising and implementing comprehensive marketing strategies that align with the company's growth objectives. This involves understanding market trends, customer behavior, and the competitive landscape to create effective plans. They must also manage multiple marketing channels (e.g., digital, social media, email, direct mail) to ensure that each one contributes to the overall growth goals. This includes not just leveraging these channels for engagement or conversions but innovating how they are used to gain a competitive edge.

Key Responsibilities:

• Effectively manage resources, whether it's budget, personnel, or tools, to ensure that the team can execute strategies effectively. Must balance spending with expected outcomes and adjust as necessary to optimize both team performance and campaign results.
• Oversee the creation and execution of targeted campaigns across paid media, social media platforms, and email marketing to drive brand engagement and conversions.
• Develop and maintain CRM strategies to foster long-term relationships with customers.
• Continually assess the effectiveness of marketing campaigns and strategies through rigorous data analysis. Need to be adept at using data analytics to understand performance metrics and ROI.
• Responsible for making informed decisions to optimize ongoing campaigns and pivot strategies when necessary to improve results. This involves testing, learning from successes and failures, and innovating to stay ahead of market trends.
• As a leader, the director is responsible for building, mentoring, and leading a team of marketing professionals. This includes hiring the right talent, setting clear team goals, and fostering a collaborative, motivated work environment.

Qualifications:

• Are a proven leader with high agency, capable of self-direction and thriving in high ambiguity environments.
• Are highly motivated with a track record of managing successful marketing teams and initiatives.
• Are experienced in handling large-scale omni-channel marketing efforts.
• Are willing to take calculated risks to achieve growth and are highly data-driven in your decision-making processes.
• Have strong understanding of all digital marketing channels, including PPC, SEO, social media advertising, email marketing, and direct mail.
• Excellent analytical skills to measure and optimize marketing performance.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong leadership skills and experience in leading a marketing team.
• Exceptional communication and organizational skills.

Job-2342149

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