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One of our clients is actively seeking a passionate and strategic Director of Product Marketing to join their growing team. In this role, you'll report to their SVP, Platform, and be responsible for leading the Product Marketing function for their industry-leading "Decision Maker Marketing" platform. The ideal candidate will have a strong background in product marketing, exceptional leadership skills, and a passion for technology and innovation.

What You’ll Do:

• Own the product marketing strategy for the company's platform, including market segmentation, positioning, and messaging.
• Lead the creation of all product marketing collateral.
• Develop and execute comprehensive go-to-market plans for new and existing products, ensuring alignment with sales, product management, and other cross-functional teams.
• Own and continuously improve their commercialization process and coordinate across sales, product, and engineering teams to ensure successful launches of new products and features.
• Collaborate with sales and customer success teams to develop messaging that resonates with target audiences.
• Stay up-to-date on industry trends and competitor activity, and use insights to inform positioning, product marketing strategy, and product development priorities.
• Gather and analyze customer feedback to refine product positioning, messaging, and value propositions.
• Develop customer personas and use cases.
• Track and measure the success of product marketing initiatives.

Experiences and Capabilities You Bring:

• You have a minimum of 10 years of experience in product marketing, ideally within the B2B SaaS space.
• You possess a deep understanding of Product Marketing best practices and a proven track record of developing and executing successful product launches, positioning, and messaging.
• You're a master storyteller, able to translate complex product features into compelling narratives that resonate with C-suite executives.
• You have a keen eye for market trends and a passion for staying ahead of the curve.
• You're a collaborative leader who thrives in a fast-paced environment. 
• You have excellent communication and writing skills, with the ability to craft clear, concise, and engaging messaging.
• You have people management experience with the ability to manage and mentor a team.

This is a hybrid role. Work from anywhere on Monday and Friday and in the company's New York City office Tuesday through Thursday. 

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