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One of our clients is looking for a Senior Creative Strategist to join their team. The Creative Strategy team’s responsibility is to deliver world-class influencer marketing creative strategy, creative solutions, and creator-generated content for the company's clients. The responsibility of the Senior Creative Strategist is to act as a trusted creative expert and senior support to the company's revenue organization, developing and consistently raising the innovation and quality of their proposals, and executing creatively compelling and effective creator-led client campaigns.
Responsibilities:
• People & Processes:
o Act as a mentor to more junior team members
• Creative (Pre-Sale):
o Ideate on insight-driven creator campaign ideas for their clients
o Lead the creation of Tiger Team and War Room proposals
o Design Canva slides for proposals and proactive decks
o Create social media mocks, including editing images and copywriting, for proposals and proactive decks
• Creative (Post-Sale):
o Craft creative briefs for creators, including sourcing music and designing mood boards
o Give creators feedback on their creative outlines/scripts to up-level their creative executions
• Creative (Cross-Client):
o Stay on top of social media and creator trends with a view to how the company can tap into these for their clients
• Special project (25% of hours):
o Brief partner agency on trending Instagram content creation for CPG/retail client
o Oversee social media strategy for CPG/retail client (including reviewing monthly reports and ideating for future creator campaigns and brand handle content)
Qualifications:
• +5 years of creative experience at a creative agency, social media platform, influencer marketing agency, or brand-side
• Experience ideating on campaigns, building proposals, and presenting to clients
• Knowledge of social media platforms (in priority order: Instagram, TikTok, YouTube, Pinterest, and beyond)
• Experience with 2 or more of the following: copywriting, mock creation, art direction, graphic design, brand strategy, video editing, creative strategy
• Familiarity with Canva, Keynote, and Photoshop
• Bachelor’s degree or equivalent
• Located in the NYC area and able to commute to the office three times a week.
Job-2448831
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