CRM Analytics Manager

Hybrid, Sliema, Malta

WHAT’S THE JOB?

Do you want to join a growing iGaming Operator that is looking for a detail driven, analytical and personable individual to come on board

As a CRM Analytics Manager you will play a pivotal role in enhancing Retention efforts. You'll analyse customer journeys, ad-hoc communications, and campaign performance, providing critical insights that will shape our strategy and boost overall results.

If you're passionate about turning data into action, this role is for you.

WHAT WILL YOU DO?

• Lead the development of a comprehensive measurement framework, ensuring key performance metrics are always accessible and up-to-date.
• Analyze and optimize CRM campaign performance, leveraging insights from A/B and multivariate testing across various data platforms to drive continuous improvement.
• Provide clear and impactful ad-hoc and regular analyses, delivering actionable insights that shape CRM strategies and drive meaningful change.
• Offer data-driven recommendations to enhance customer experiences, reduce bonus costs, and improve ROI.
• Identify opportunities to refine and improve customer lifecycle stages, ensuring every phase is optimized for success.
• Guide and train the CRM analytics team, fostering a data-driven mindset and setting a high standard for adopting a rigorous test-and-learn approach.
• Champion a data-driven culture within the team, ensuring best practices are embedded throughout the CRM department.

WHAT CAN YOU DO?

• Expertise in FastTrack or similar CRM platforms, with experience across multiple brands and markets.
• Proficient in SQL for data querying and analysis, with a solid understanding of data modeling.
• Extensive experience in developing and maintaining dashboards using BI tools like Tableau, Power BI, or similar.
• Strong numerical and analytical skills, capable of presenting findings clearly and translating them into actionable insights that align with business priorities and market timelines.
• In-depth knowledge of both Sports and Gaming products, with an understanding of effective promotions in key regions.
• Proven ability to manage projects, balance workloads, and collaborate with multiple stakeholders.
• Strong communication and influencing skills, with a successful track record of driving impactful recommendations.
• Experienced in customer lifecycle protocols and communication channel metrics, including email, app, push notifications, and SMS.
• Comfortable working in a fast-paced, cross-functional, and cross-cultural environment.

If you're eager to join a dynamic company and believe you fit the description above, we’d be thrilled to connect with you