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Email and Social Marketing Executive
Msida, 23
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WHATS THE JOB:

A dynamic and culture driven Affiliation business are looking for an Email & Social Marketing Executive to join a small but growing team in their Malta offices. The main responsibilities include working with the Account Management team in selecting the best offers to be sent to a substantial database, preparing, scheduling, and sending them to all players. Secondary responsibilities include developing new communication channels - push notifications, Telegram groups, etc.

This is an exciting opportunity for someone within a CRM or Marketing position to broaden their knowledge and eventually grow into managing a function.


This position can be hybrid or remote from Malta but will require some time in the office in the beginning.


WHAT WILL YOU DO?

  • Preparing and scheduling weekly email offers.
  • Reviewing historical campaign performance, identify successes and areas of improvement including past player communication.
  • Defining benchmarks for campaigns and reporting on results from campaigns.
  • Work closely with the Account Management team in finding the best suitable offers for creating player groups and lists.
  • Dedicating time to trying and testing new communication channels.
  • Taking care of this product in terms of defining rules and, as a consequence, creating process documentation - best practices.
  • Reporting to the COO you will work closely in other marketing tasks.


WHAT CAN YOU DO?

  • Experience in an Email marketing field within the iGaming industry.
  • Preferred knowledge of email marketing programs and campaigns such as Mail Chimp, Aweber, Fastrack etc.
  • Understanding of customer segmentation.
  • Excellent attention to detail.
  • Knowledge of HTML is a plus.
  • Great verbal and written communication skills.
  • Native or Advanced Proficient English language knowledge.



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