Our client has 20+ years of data management and analytics experience. They thrive on specialized consulting services and getting the business, data, analytics and IT experts to come together to help define and solve complex business problems.
- Identify new business opportunities in the marketing analytics industry. Specifically in the marketing measurement and attribution space.
- Experience selling Marketing Measurement Software/Services, specifically; VisualIQ, Neilson, Analytics partners, MMA, Marketing evolution
- Conduct in-depth market research and analysis to identify target clients and industries for marketing analytics services, with a specific focus on marketing measurement solutions.
- Build and maintain strong relationships with existing clients, understanding their marketing analytics needs and providing tailored solutions to drive marketing effectiveness and ROI.
- Prospect and engage with potential clients, showcasing the value and benefits of marketing measurement and analytics services.
- Collaborate with cross-functional teams, including data analysts, marketing, and sales, to develop effective strategies for marketing analytics solutions and drive revenue growth.
- Participate in client meetings and presentations, demonstrating expertise in marketing measurement and analytics methodologies and showcasing the impact of data-driven insights.
- Develop and deliver compelling proposals and pitches, tailored to client needs, showcasing the ability to measure and optimize marketing performance.
- Negotiate and close deals, contracts, and agreements for marketing analytics services, ensuring favorable terms for the company.
- Stay updated on the latest marketing analytics trends, methodologies, and technologies, particularly in the marketing measurement and attribution space.
- Track, analyze, and report on marketing analytics activities, providing insights and recommendations for improving marketing effectiveness and ROI.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Proven experience in business development or sales, specifically within the marketing analytics industry.
- Deep understanding of marketing analytics concepts, tools, and methodologies.
- Familiarity with various marketing analytics software and platforms.
- Strong interpersonal and communication skills, with the ability to effectively articulate the value proposition of marketing analytics services to clients.
- Demonstrated success in selling marketing analytics solutions, meeting sales targets, and driving revenue growth.
- Ability to identify and qualify leads, assess client needs, and develop tailored proposals and solutions.
- Excellent negotiation and presentation skills, with the ability to showcase the benefits and ROI of marketing analytics services.
- Proactive and self-motivated, with a strong drive for results and the ability to work independently.
- Analytical mindset with the ability to understand client data and insights, and translate them into actionable recommendations.
- Familiarity with the latest marketing trends, data privacy regulations, and industry best practices.
- Proficiency in using CRM software and other relevant sales tools.
- Willingness to travel as required for client meetings and industry events.