Our client is seeking a dynamic Marketing Manager with proven success in higher ed. Responsible for driving net new pipeline, accelerating deals, and promoting cross-sell/upsell programs. The role combines strategic planning with hands-on program creation.

Key Responsibilities:

• Understand and articulate a unique value proposition
• Collaborate with internal teams to improve campaign execution processes
• Conduct market research on personas and products
• Lead, coach, and grow the campaign execution team
• Coordinate improvements across marketing channels
• Develop project plans and ensure timely completion
• Monitor and report on key metrics
• Enhance database engagement
• Guide lead flow process in collaboration with Sales Operations and Product teams
• Implement and optimize campaign tracking
• Document processes and communicate improvements
• Integrate inbound and outbound programs and events
• Ensure alignment with current pipeline needs

Minimum Qualifications:

• 3-5 years of B2B marketing management experience
• Experience using AI tools for marketing and/or research
• Experience writing prompts for AI tools
• Self-directed with strong communication skills
• Agile and adaptable in a fast-paced environment
• Customer-centric mindset
• Proficient in collaboration tools
• Strong presentation abilities
• Ability to balance competing priorities