Our client is dedicated to serving and employing those who uphold American freedoms and is looking for a Demand Generation Campaign Manager to join their growing team.
If you are passionate about creative challenges, excel in dynamic settings, and have a knack for organizing chaos, our client wants you on their team. We are seeking a Demand Generation Campaign Manager to enhance our brand recognition, credibility, and growth by constructing a high-performing funnel for our new business lines. As a key player reporting to the Chief Marketing Officer, you will lead integrated marketing campaigns and go-to-market strategies. Your role will involve strategic leadership and collaboration with stakeholders throughout the organization to boost our client's cultural visibility and relevance.
JOB RESPONSIBILITIES:
- Act as a strategic guardian for the brand. Ensure all campaigns and communications align with the brand's positioning, messaging, voice, and visual style.
- Lead integrated GTM and campaign strategy. Develop and execute marketing GTMs and campaigns that synergize across marketing channels for optimal results.
- Oversee demand generation. Proactively seek ways to enhance demand and improve conversion throughout the entire marketing funnel, from brand awareness to e-commerce checkout.
- Utilize marketing tools effectively. Manage and extract insights from tools such as SEO (SEMRush, Ahrefs), paid search, social media platforms, and Google Analytics to craft and implement strategies.
- Foster collaboration. Work closely with team members to deploy strategies through email, text, web, e-commerce, and other channels.
- Manage campaign projects. Organize and control campaign strategies, tactics, timelines, and budgets to keep projects on schedule and within budget, ensuring they deliver measurable business results.
- Track and adjust. Continuously monitor and analyze campaign performance to refine and optimize strategies as necessary.
JOB QUALIFICATIONS:
- Minimum of 5 years of experience in demand generation or digital marketing
- In-depth knowledge of demand generation, lead generation, customer acquisition, and conversion rate optimization strategies
- Skilled in using marketing automation and CRM tools
- Strong analytical abilities and project management skills
- Proven capacity to meet tight deadlines, adapt to priority shifts, and balance immediate tasks with long-term strategic goals
- Demonstrated success in influencing and managing stakeholders across the organization to align on initiatives and deliver projects on time and within budget
- Experience in presenting content and its business impact to C-level executives is advantageous
This is a full-time opportunity with Medical, Dental, and Vision insurance, along with 401(k) matching.
