Brand Manager

Remote/Freelance

$50,000 - $70,000 plus 10% commission

Our client is seeking an Ecommerce Brand Manager who will be responsible for sourcing, developing, launching and managing products and executing the brand strategy for an ecommerce company. This role involves product selection, sourcing, launching, maintenance and managing brand perception, driving brand awareness, and ensuring a consistent brand message across all online channels. The individual should be interested in running a startup under a great umbrella.

Key Responsibilities:

• Product Selection, Sourcing, Launching and Maintenance
• Brand Strategy:
• Develop and implement comprehensive brand strategies to enhance brand awareness and market positioning.
• Analyze market trends and competitor activities to identify opportunities for brand growth.
• Campaign Management:
• Plan, execute, and optimize marketing campaigns across various online platforms (e.g., social media, email, website).
• Collaborate with creative teams to produce compelling and consistent brand content.
• Performance Analysis:
• Monitor and analyze the performance of brand campaigns and initiatives.
• Use data and insights to refine strategies and improve ROI.
• Content Management:
• Oversee the creation and management of brand content, ensuring consistency in tone, style, and messaging.
• Manage the brand’s online presence, including the company website and social media profiles.
• Customer Engagement:
• Develop strategies to enhance customer engagement and loyalty.
• Utilize customer feedback and insights to improve brand perception and customer experience.
• Collaboration:
• Partner with external agencies and vendors to execute brand initiatives.
• Brand Compliance:
• Ensure all marketing materials and communications comply with brand guidelines.
• Maintain up-to-date knowledge of industry regulations and best practices.

Qualifications:

• Strong Amazon/E-commerce experience
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Brand Manager or similar role in the ecommerce industry.
• Strong understanding of digital marketing and ecommerce platforms.
• Excellent analytical and strategic thinking skills.
• Strong communication and project management abilities.
• Proficiency in marketing analytics tools and content management systems.

Skills:

• Brand Management: Expertise in developing and executing brand strategies.
• Digital Marketing: Knowledge of online marketing channels and techniques.
• Analytical Skills: Ability to analyze data and translate insights into actionable strategies.
• Creativity: Strong creative thinking and problem-solving skills.
• Communication: Excellent verbal and written communication skills.
• Collaboration: Ability to work effectively with cross-functional teams.