PPC Manager

Location: Montvale NJ

Salary: $150,000 - $180,000

Our Client in Montvale NJ is looking for PPC Manager who has extensive PPC experience. This person will be responsible for the PPC for 800+ SKU's

Responsibilities:

• Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
• Managing PPC budgets, while strengthening platform accounts and key client relationships.
• Executing & optimizing multiple PPC campaigns simultaneously.
• Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads,).
• Targeting selected groups through keyword and audience research.
• Managing and editing campaign budgets and adjusting bids to optimize ROAS,
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
• Reporting KPIs to management on a regular basis via various dashboards.
• Producing engaging, clear and concise copy for campaigns
• Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
• Reducing risk of click fraud and irrelevant spend.
• Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

Skills, Knowledge and Experience:

• Minimum 3 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.
• You’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.
• Expertise using and manipulating paid search dashboards to optimize spend.
• Confidence using Google Analytics or similar tools.
• Excellent communication, both verbal and written, and experience presenting reports and optimizations. 

Nice to have:

• Understanding of broad-stroke digital marketing concepts and SEO.
• Knowledge of Data Studio and/or other data visualization tools is a plus
• AdWords or a similar certification will be a plus.

This a full time in person position