Our client, a next-generation retail media platform is looking for a talented Social Media Campaign Manager to join their team. This is an opportunity to join a start-up with a management team with a proven track record. The ideal candidate is located within the Mountain Standard Time and Pacific Standard Time.
Client and Campaign Management
• Manage clients’ expectations - agree on targets and forecasts and how to achieve them • Deliver in-depth analysis to understand performance beyond top-line metrics to secure more budget and propose new tests
• Assist in ensuring the agency delivers consistent quality across accounts
• Work on strategy and putting together media plans
• Implement best practices and contribute to team knowledge-sharing
• Understand clients’ business and the KPIs
Media Skills
• Experience in managing paid social campaigns with a strong understanding of how to deliver conversion as well as branding campaigns.
• Continue to develop experience in all paid media; this includes 3rd party platforms and ad technologies
• Show a good understanding of the digital marketing landscape
Supporting the team.
• Deliver training to junior team members following best practices and your area of expertise
• Leverage team members’ skills to deliver results in clients’ campaigns.
• Share your knowledge to help keep the team on top of paid media best practices and trends.
Skills and Experience
• Proven experience and in-depth knowledge of working on paid social campaigns across all platforms - essential: Facebook, Instagram, TikTok; non-essential but useful to know: Pinterest,YouTube.
• Experience of working with B2C clients.
• Strong analytical skills and a natural affinity for numbers; you must be able to analyze platform data, draw conclusions, and develop actionable recommendations as needed.
• A keen eye for detail with an understanding of how to optimize campaigns run on different social media platforms.
• Flexibility to deal with the demands of project deadlines and ever-changing platform functionality • A self-starter with initiative and drive to succeed; the ability to manage your workload and identify ways to improve things.
• A passion for everything digital, with an active interest and understanding of digital and social media marketing industry trends.
• Great communication skills; the ability to think strategically, be creative, and to simplify complex issues for clients.
