Marketing manager will be responsible for implementing effective marketing strategies to promote and sell Vatech's medical devices. This position will directly report to marketing division head.
Essential Duties and Responsibilities:
Create comprehensive marketing plans and strategies that align with the company's goals and objectives. Conduct market research to identify target markets, customer needs, and competitor analysis
Define and communicate the unique value proposition of the medical devices in the market.
Develop branding strategies to enhance the company's image and increase brand awareness.
Monitor and analyze market trends, customer preferences, and competitive activities to identify opportunities and adjust marketing strategies accordingly.
Plan and execute product launches, including developing marketing collateral, and coordinating with cross-functional teams.
Provide support to the sales team to develop sales tools, presentations, and training materials that effectively communicate product benefits and value propositions to potential customers
Develop and manage marketing budgets, ensuring efficient allocation of resources and monitoring return on investment (ROI) for marketing activities
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives. Analyze data and generate reports to track performance, identify areas for improvement, and make data-driven decisions.
Provide leadership and guidance to marketing teams or cross-functional teams involved in marketing activities. Set clear goals, provide feedback, and foster a collaborative and innovative work environment.