Job Summary:

Our client company is seeking a Performance Marketing Manager who leads with an ROI and data-driven insights mindset. This position demands a results-oriented approach, with a proven track record of successfully developing and scaling performance marketing programs for our digital channel. The Performance Marketing Manager plays a pivotal role in conducting digital campaigns to grow brand awareness.

Major Duties & Responsibilities:

• Allocate marketing investments in line with budget and channel’s growth targets

• Track the website traffic flow from digital marketing traffic sources

• Implement and analyze performance metrics: measure and assess goals using ROAS while providing internal reports for regular tracking and optimization opportunities

• Execute new and creative collaborations among technologies and advertising platforms—what’s new and next to capture new eyes on the brand?

• Approach the digital marketing channel from an omni understanding while driving traffic to the appropriate digital channels

• Manage affiliate, paid search and social, and retargeting programs to maximize revenue growth and profitability across ecommerce 

• Function as the end-to-end owner for all aspects of the digital marketing programs, from creative ideation to post-analysis

• Partner with internal and external partners to cohesively integrate digital marketing touchpoints with other marketing channels and site experiences

• Manage digital marketing calendars in partnership with Merchandising/ecommerce/stores teams, balancing channel, merchandising, and promotional business requirements

• Benchmark campaign performance, monitoring performance on a daily and longer-term basis, and report on monthly channel performance based on expertise navigating Digital Marketing Platforms: Facebook ads manager, Google ads

• Identify opportunities to improve processes and drive efficiencies across digital marketing touchpoints

• Optimize campaigns to drive iterative improvements in performance, proactively identifying and remediating performance issues

Qualifications:

• Bachelors degree in marketing, business administration or relevant area

• 5-7 yrs. in performance/digital marketing for a fashion/cosmetic/beauty brand

• Excellent quantitative skills with a focus on channel financial performance

• Expert in all aspects of dashboard, google docs, Excel, working experience with Google Analytics and

ERP reporting

• Prior responsibility for performance marketing strategy for an ecommerce, preferably multi-channel, retailer

• Knowledge of performance marketing best practices, metrics, and KPIs

• Past achievement growing revenue by building and executing digital marketing programs

• Comfortable operating in a fast-paced, rapidly evolving environment working on a small team

• Disciplined project management capabilities

• Consistent focus on timelines

• Sense of urgency

• Strong sense of accountability and ownership, Teamplayer

• Creative and financial/analytical mindset

You’ll love working with this company because:

• Great work environment to grow and learn new skills

• We are collaborative and work closely with each other

• We give everyone a chance to be creative and value input and feedback

• Team lunches, team outings, and team building activities Summer Fridays!