OBJECTIVE SUMMARY
We are seeking a visionary and results-driven Director of Marketing to lead our beauty brand's marketing efforts. As the Director of Marketing, you will play a crucial role in building and executing comprehensive marketing strategies to elevate our brand, drive sales, and foster customer loyalty. You will lead a talented marketing team and collaborate with cross-functional partners to achieve our business goals while staying at the forefront of beauty industry trends.
DUTIES & RESPONSIBILITIES
1. Brand Strategy and Positioning: Develop and execute a compelling brand strategy that communicates our brand's unique value proposition, positioning, and identity. Ensure brand consistency across all touchpoints and products.
2. Product Launches and Campaigns: Lead the planning and execution of product launches, seasonal campaigns, and marketing initiatives. Create captivating storytelling and engaging content to drive excitement and sales.
3. Digital and E-commerce Marketing: Oversee all digital marketing efforts, including website optimization, SEO/SEM, social media, email marketing, and influencer partnerships. Leverage digital channels to increase brand awareness and drive online sales.
4. Market Research and Insights: Conduct market research and consumer insights analysis to understand customer preferences, industry trends, and competitive landscapes. Utilize findings to inform marketing strategies and product development.
5. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing investments.
6. Team Leadership and Development: Inspire and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear goals, provide guidance, and evaluate team performance.
7. Retail Marketing Support: Collaborate with the sales team to develop retail marketing programs and materials that support in-store promotions and drive sell-through at retail partners.
8. Public Relations and Media Relations: Oversee PR and media relations strategies to enhance brand visibility, secure media coverage, and manage the brand's reputation effectively.
9. Partnerships and Collaborations: Identify and initiate strategic partnerships, collaborations, and brand ambassadors to expand the brand's reach and appeal to new audiences.
10. Data Analysis and Reporting: Analyze marketing campaign performance, KPIs, and sales data to measure the effectiveness of marketing efforts. Provide insights and reports to the executive team for informed decision-making.
QUALIFICATIONS & CAPABILITIES
❖ Bachelor’s degree in Marketing, Business Administration, or a related field (Master's degree preferred).
❖ Proven experience as a Director of Marketing or a similar leadership role in the beauty industry.
❖ In-depth knowledge of beauty industry trends, consumer behavior, and marketing strategies.
❖ Demonstrated success in developing and executing successful marketing campaigns for beauty products.
❖ Strong leadership, communication, and interpersonal skills.
❖ Analytical mindset with the ability to interpret data and make data-driven decisions.
❖ Passion for beauty products and a deep understanding of beauty industry dynamics.
❖ Previous experience in a beauty brand or related industry is highly desirable.
Join our dynamic beauty brand and take charge of our marketing efforts to build an iconic brand in the beauty industry. Lead a team of talented marketers, drive innovative strategies, and contribute to the success and growth of our brand. Apply now to make a significant impact and shape the future of beauty marketing.
