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Candidate Outreach

107: Tactical Tuesday – Dad Jokes in Subject Lines? How to Write Emails Candidates Open ft. Vivien Maron

July 2, 2024

sam kuenhle
vivien maron

How about that airplane food, am I right? *Ba dum tss.* 

This Tactical Tuesday is a fun one — with your favorite TT duo, Sam and Vivien, focusing on creative ways to catch the attention of candidates.

The main focus is on using humor in email subject lines to pique interest and generate responses. It’s tough out there: inboxes are full and attention spans are shrinking. It’s more important than ever to get creative when it comes to increasing open rates, and then thinking through incentives for candidates to respond once they do open your outreach.

Join the conversation and feel free to send us your favorite dad joke or humorous subject line. And if you enjoyed this topic, you’d probably also like our Trending Topics conversation on standing out when your audience is burned out.



00:00 – Podcast Intro
02:21 – Standing out with humorous subject lines
03:59 – Driving responses with strong CTAs
08:22 – Final tips and closing remarks

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