man using ats automation and workflows to save time during work

ATS: Automation and Workflows Benefits

Advancements in technology and automation have done wonders for the recruiting world. Recruiters can now reach millions of potential candidates online, create comprehensive pools of talent, and develop acquisition strategies that implement social media and apps to reach younger hires.

But with a growing industry and growing capabilities comes more time-consuming steps, complex procedures, and expectations on the recruiting side.

This is where an applicant tracking system comes into play. 

ATS technology automates, simplifies, and streamlines the time-consuming procedures in the recruiting process. Surviving as a recruiter in today’s market isn’t a question of whether or not to use an ATS; it’s a question of how best to use it.

Here are some of the most notable benefits of ATS automation and workflows

Save Money and Time with ATS Automation

Lowering the time-to-hire and cost-per-hire are two of the most important metrics that recruiters pay attention to. Implementing ATS workflows and automation processes can help to decrease both of these metrics.

According to GetApp, 86% of recruiters said that using an ATS helped them reduce their time-to-hire. With ATS automation, routine tasks that previously took hours can now be executed with much less time and with more ease. Sourcing, screening, resume parsing, scheduling interviews, and reaching candidates and clients have all been streamlined with an ATS.

Additionally, an ATS will help reduce your cost-of-hire. One of the most basic ways an ATS saves you money is through time. With less time spent on time-consuming, mundane tasks, recruiters can create greater economy by utilizing their time elsewhere in the recruiting process. 

An ATS will also provide you with valuable data and tools so you can make smarter, more economic decisions. ATS automation comes with several features, one of which being an evaluation of source of hire. If you know the most effective source of hire for a certain field or position, you can save time and money by focusing on only the most effective sources. 

ATS Marketing Automation

Outside of staffing and recruiting, an ATS can be an extremely valuable marketing tool. 

One of the few ways recruiters reach out to candidates, both passive and active, is through emails. ATS marketing automation can create customized email campaigns to reach out to specific categories or groups of candidates. 

If you’re attending an event in a state or city, you can use your ATS to create a list of prospective candidates. Prior to attending the event, you can refer to the information in your ATS to contact those individuals, thus establishing communication with candidates prior to seeing them in person. 

You can create instant notes and rankings of talent pools, share those notes with other recruiters who have access to the ATS, and begin to prioritize outreach to talent pools or candidates. 

Additionally, whatever information or contacts you gather along the way can be saved and organized in your ATS, making it easier for you to come back to old talent and build a foundation for the future. 

ATS Automation and Candidate Quality

Because the hiring market is so competitive, it’s important to utilize an ATS to ensure you’re connecting with top talent before they’re picked up by another agency. 

By automating ATS workflows, recruiters will not only have an easier time connecting with candidates but will also improve the candidate experience. Candidates will find recruiters being quicker to respond, more organized, and generally easier to communicate with. A happy candidate translates to more referrals and greater brand awareness, which, in turn, leads to a higher quality of candidates. 

Remember that top talent, because of their exceptional qualifications, are only on the market for a limited time. Speeding up the hiring process, communicating more efficiently, and ensuring the best possible candidate experience are all ways to maximize your ability to match them with clients. 

ATS automation comes with several benefits that are crucial to your company’s long-term success. As technology and automation continues to pervade into the recruiting world, it behooves recruiting agencies to start building their foundation and implement an ATS into their processes. 

Loxo’s sophisticated ATS+CRM will help provide you with all the necessary tools to eliminate data entry, maximize productivity, and simplify your workflow. Loxo is dedicated to helping you unearth top talent in a timely fashion and at the lowest costs. Streamline your recruiting procedures and schedule your free Loxo demo today.