Today, I’m going to show you how to growth hack using Loxo to build engaged talent pipelines. That’s right! We’re going to apply inbound marketing principles to your recruiting agency to nurture and grow the passive talent in your database.
Building Talent Pipelines
Anyone who has ever spent any time in recruiting knows the value of your contact database. From sourcing talent to nurturing relationships, your database is the one tool you can’t live without.
But, there is a problem. Contacts only get added in one of two ways. They either apply to a job or you manually create a contact record. The problem is these contacts quickly turn cold once you’re done recruiting for the role, and your ability to grow your database is limited by your hiring volume.
But, what if you could use Loxo to attract potential candidates and have them create their own profiles in your database? What if, aside from the initial setup, the process mostly managed itself while you watched your talent pipelines grow? Have I sparked your interest yet?
[Learn More: Recruitment Marketing]
If you’re thinking Loxo doesn’t offer this ability, you would only be partially correct. That’s the beauty of a growth hack. Growth hacks require you to be creative with the resources at your disposal. While we don’t market this as a function of Loxo, it doesn’t mean you can’t do it with the existing features in our platform.
Start with a Landing Page
If you want to capture leads (or in this case prospective candidates), there is one tool you absolutely need — a landing page. In digital marketing, a landing page is designed to encourage visitors to take a certain action (i.e. request a piece of content, submit a contact form, etc.).
The goal is to identify the lead, collect their contact information, and nurture the relationship with the intention of driving them towards a purchase or maintaining their business.
For our use case, the goal of the landing page will be to build talent pipelines and creatively nurture the passive talent in our database until we can engage them for a future role.
While Loxo doesn’t have a traditional landing page feature, we do have a feature that operates similarly. Want to take a guess what it is?
It’s jobs, job posts specifically. Job posts are designed to encourage prospective candidates to provide their contact information and upload a current resume. Today, we’re going to use the same principles as marketers to grow our inbound talent pipelines, and here’s how we do it.
Step 1: Go to the Jobs page and select Add Job
Step 2: Name your landing page in the job title field
Make the page title clear and actionable so candidates understand what they are signing up for. (Note: Loxo automatically lists all published jobs in alphabetical order. Keep this in mind as you choose a title for a page.)
Step 3: Select ‘Published’ and ‘Hide Company’
Step 4: Write a subheadline in the City field.
Your subheadline should provide more context on the purpose of this page. For my example, I decided to keep it simple and go with “Let us find your next job for you.”
Step 5: Add the content of your page in the ‘Description’ field.
This is your chance to get creative. You can design the page as much or as little as you want. You can upload picture, edit HTML, or keep things simple with plain text. Whatever you decide, be sure to view the page on multiple browsers and devices to make sure your design looks good.
Step 6: Press Save & View Your New Landing Page
That’s it! Now you can start collecting inbound talent and building an engaged talent community. Check back for our next posts on how to drive inbound traffic to these pages and nurture the relationships over time with Loxo.